Farmer Suicides Highlighted

KBC logo (c) Sony Entertainment

A story in the Hyderabad edition of The Hindu caught my eye today. The widow of a farmer who had committed suicide because of debts incurred, from the village of Vara Kawtha in Yawatmal district in Maharashtra, was given a chance to appear on "Kaun Banega Crorepati" (KBC - the Indian version of Who Wants to Be a Millionaire). She was identified to the producers of the show by Kishore Tiwari of the Vidarbha Jan Andolan Samiti, an NGO, and once selected she and some friends were flown to Mumbai for the taping by the producers of the show.

She ended up winning 6.4 lakh Rupees or about 13.5 thousand USD.

Now here is an issue no one else is really talking about, and KBC just gave it a nationwide audience of millions. 6.4 Lakh Rupees is not too much money, but for Aparna Malikar, who survives her husband and has two young girls to take care of, it could be a game changer. Amitabh Bachchan, the star and host of the show, also blogged about the issue and about Aparna herself, and was moved enough to hand over another 50 thousand Rupees (about 1000 dollars) of his own money to her.

Sustainable farming needs to be a bigger focus in India and the coming of big retail and factory farming will be a death knell to traditional, small-plot farming - a practice that remains the backbone of India's large agrarian economy.

Now I'm not a regular viewer, let alone a fan of KBC. I haven't seen a single episode for the latest season, and maybe all of one or two episodes from the last three seasons. Also, when I first read the story my instinct was to be cynical about it and dismiss it as sensationalism.

But here's the thing: KBC and Amitabh Bachchan just gave the issue an enormous amount of visibility, and they put their money where their mouths were.

All I can say is: Bravo! Well done!

If popular platforms like KBC can be used to raise awareness about serious issues, perhaps they will pierce the fog and be featured front and center in political and economic debates!